Social Media + PR Coordinator
I previously served as the Social Media + PR Coordinator at Seeds, the first social brunch concept in San Luis Obispo, CA. Offering a diverse menu with delicious and healthy options such as smoothies, toasts, flatbreads, acai bowls, and greens, Seeds provided something for everyone.
In my role, I managed, grew, and developed all marketing efforts for the Restaurant Portfolio (Seeds and Petra) and Franchise. This encompassed building and engaging with the community across social media, as well as leading initiatives in events, promotions, marketing campaigns, merchandise, retail, and other areas to continually strengthen Seeds' brand.
Developed and executed impactful marketing and social media strategies, significantly enhancing brand awareness and engagement for the Restaurant Portfolio.
Managed social media channels (Instagram, Facebook, Twitter, LinkedIn) with a 51% increase in reach and a 31.8% increase in engagement.
Established successful partnerships with Pressed, Lululemon, Sephora, and Lush through events
Built “close friends” base and executed influencer strategies, boosting brand visibility and reach.
Orchestrated end-to-end production of photo shoots, including model casting, photographer selection, vision board creation, and hands-on direction, ensuring cohesive and visually compelling content for the Restaurant Portfolio's marketing and social media channels.
