Business Development Intern
During my MBA entrepreneurship course, I interned as a Business Development Intern at The Pilates Collective SLO, focusing on refining marketing strategies. I implemented an email system for better client communication and organized a successful social media giveaway targeting a younger audience. This involved thorough market research, client surveys, and a SWOT analysis.
The internship, initially set for 10 weeks, evolved into a lasting commitment, driven by my passion for the studio's mission. Collaborating with Katie Nedom, we extended our efforts, presenting a consolidated social media and brand guide with templates, a content gallery, and a tentative marketing plan to propel the studio's growth.
It's been a dynamic blend of strategic marketing and brand development fueled by an ongoing commitment to The Pilates Collective SLO's mission.
Assisted with digital marketing projects and supported various business areas as needed.
Updated the company website using Squarespace, including creating landing pages for engaging giveaways.
Conducted consumer segment research to identify target audience and inform marketing strategies.
Supported marketing and sales strategy for Pilates Collective SLO, contributing to increased brand awareness and customer acquisition.
Managed social media content across multiple platforms, ensuring consistent branding and engaging user experiences.
