During the summer of 2021, I served as a marketing intern at The Skin Consult, a platform dedicated to helping consumers discover personalized skin solutions with trust and ethical responsibility, while enabling skin professionals to sell services and products.
Collaborating directly with the CEO and Founder, I played a key role in developing and managing the marketing strategy, which encompassed SEO via blogs, and active presence on Instagram, TikTok, Facebook, and YouTube, resulting in a growth of the following by over 30%. Additionally, I spearheaded AB testing for various ad campaigns on platforms like Facebook and Google Ads, and contributed to brand partnerships, including the identification and communication with influencers.
In the course of my internship, I also took charge of creating content such as graphics and videos for social media and company use, contributing to the overall success and visibility of The Skin Consult. You can view samples of this content below.
Marketing Intern
Collaborated with CEO and Founder to create and implement effective marketing strategies.
Ran and managed social media channels (Instagram, TikTok, Facebook, YouTube, Pinterest), optimizing SEO through blog content and achieving over 30% follower growth.
Designed, tested, and executed successful ad campaigns on Facebook and Google Ads, driving brand visibility and customer acquisition.
Managed brand partnerships and executed influencer campaigns, expanding brand reach and engagement.
